1. Visual Presentation
Judges Criteria: Engaging, Visual Journey 
and Visual Communication

Is the visual presentation engaging, is there immediate contextual clarity in the visual communication, and is the overall presentation at a high professional standard? Entries will be marked down for bad imagery, i.e. bad photography; if there is an over-reliance on photoshop mock-ups throughout a presentation; if CAD is unfinished, unedited, and not a realistic representation.


2. Written Presentation
Judges Criteria: Engaging, Journey 
and Written Communication

Is the written case study engaging? Is there contextual clarity in what has been presented? Does the text describe the project journey, i.e. from brief to insight, the size of the opportunity/market, the challenges, the design process, the final solution, and the results of what has been delivered? Is the case study text written at a high professional standard?

3. Purpose
Judges Criteria: Intent, 
Reasoning and Clarity

Does the project have a purpose and substance? Is there clarity in the work's purpose, reasoning and goals? i.e. achieving strategic marketing goals, surpassing financial targets, a need for improving overall user experiences, a focus on return on design investment, or delivering upon organisational social impact aims. Has the entry provided supportive evidence and reasoning for the brief and the proposal presented?

4. Relevance
Judges Criteria: Relevance, Justification 
and Written Communication

How relevant is the delivered solution in relation to who or what it represents, i.e. from a societal, cultural, behavioural, market, brand, product, or service perspective? Does the final solution justify its existence and clearly communicate its relevance?

5. Creativity
Judges Criteria: Originality, Creative
Intelligence and Value Creation

How relevant is the delivered solution in relation to who or what it represents, i.e. from a societal, cultural, behavioural, market, brand, product, or service perspective? Does the final solution justify its existence and clearly communicate its relevance?

6. Innovation
Judges Criteria: Originality,
Innovative and Value Creation

The value creation of imaginative idea/s; through the development and implementation of products, materials, processes, or services to improve functionality, efficiency, effectiveness or to create a competitive advantage. Is the successful exploitation of a new idea/s considered inventive or innovative? Is there a perceived and contributed added commercial value to what has been presented?

7. Delivery
Judges Criteria: Implementation,
Execution and Value Creation

What are the overall delivery quality, implementation, and final design execution? These deliverables may include; artwork, print, materials, models, engineering, systems, operations, experiences, products and services. Has the overall delivery done justice to the creative idea or solution? Has the product or service's final delivery, implementation or execution contributed to adding value?

8. Experience
Judges Criteria: Touchpoints,
Interactions and Meaning

Creating a tangible and non-tangible experience requires understanding how to provide a founding framework for human behaviour to reside and experience. A series of touchpoints and interactions that, when put together, evoked sensations, feelings, cognitions, and behavioural responses by brand-driven experience. Has the proposal presented provided a meaningful and relevant framework and touchpoints that could be considered a valuable brand experience?

9. Society
Judges Keywords: Human-Centred Design, 
Sustainable Endeavours and Society

Design should consider a more comprehensive and social perspective by addressing human-centred related issues and global challenges that affect everyone, everywhere. Is the work presented attempting to make a difference by designing for broader societal needs?

ELIGIBILITY CRITERIA

How old can the work be that I submit? – Work entered must not be published on the market for any longer than three years.

Who needs to be credited for the work? – All internal and external contributors should be credited.