Identity /
Brand Design
Recognising in-house studios, departments and teams for their commercially crafted brand design. From brand schemes, systems, architecture, engagement, devices, logos, marks and any other experiential elements or touchpoints that make up a brand and its identity.
Submissions may be multiple-entry deliveries that may be a part of a large project for either brand design creation, redesign, refinement, or extension. Projects may also be individual assets related to brand design communication or other subcategories.
You can enter into just one or multiple subcategories with each piece of work. Place your work into the subcategories where you believe your work excels.
Related category terms: Brand Creation, Brand Design, Identity, Identity Design, Brand Identity, Brand Architecture, Brand Strategy, Brand Systems, Corporate Brand Design, Visual Identity, Brand Elements, Brand Marks, Logo Design, Brand Logo, Brand Device, Brand Schemes, Brand Communication, Brand Touchpoints, Brand Experience, Brand Redesign, Brand Refinement, Brand Design Creation, Brand Design Extension, Brand Design Refinement, Brand Design Communication, Branding
Categories
Deliverables
Identity: Brand Design Creation (INH-ID01)
In this category, Brand Design Creation refers to designing and developing a brand's visual elements and identity from scratch. Creating a solid visual brand foundation for communicating its essence, story, values and promises to its intended audience.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Identity: Brand Redesign (INH-ID02)
A comprehensive visual overhaul and redesign of an existing commercial brand’s visuality resulting in a substantially new look and feel of a brand’s elements, a brand’s identity or an overall visual brand system. The submission should show the previous design, so judges can compare the changes that have been made for the redesign.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Identity: Brand Design Refinement (INH-ID03)
Refinement, refresh, adaptation, updating and tweaking existing commercial brand assets for fresher and subtly improvements. This may include elements presented individually or collectively as part of an updated brand system. The submission should show the previous design, so judges can compare the changes that have been made for the design refinement.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Identity: Brand Design Extension (INH-ID04)
Brand Extension through design is a category that recognises projects that leverage and adapt established brand name and reputation equity to create new opportunities for growth and success. This can be achieved by diversifying branded services and products into new categories, targeting new segments, or entering new sectors utilising brand design. The submission should clearly show existing brand, so judges can compare how the extension has been implemented.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Identity: Brand Design Communication (INH-ID05)
Individual commercial brand design assets to inform, persuade, inspire and overall assist brand presentation efforts across print or digital formats. This may include stationary assests and annual reports.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Identity: Logo Design (INH-ID06)
Logo design refers to creating a unique and visually appealing emblem, device, icon, typographic representation, or symbol that represents a brand. This category is aimed at just logo design or small identity projects.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Identity: Other Brand Design (INH-ID07)
Other brand design project submissions that don’t fit into the above subcategories should be submitted through this category with clear communication of deliverables.
Important: A project can only be categorised as BRD01 (Brand Design Creation), BRD02 (Brand Redesign), BRD03 (Brand Design Refinement) or a BRD05 - (Brand Design Extension). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.